Seminar Title: Marketing 101

North Carolina Chinese Business Association (NCCBA) is proud to present:

Marketing 101 (Presented in English)

Ever wonder why you use the toothpaste you use? Or why you always choose the same soft drink? Chances are, marketing had something to do with it. Everyday, thousands of companies are marketing their products to their customers and to one another - from cell phones to computers to cars. How do they do it? What are the principles driving their strategies?

In this seminar, we will focus on Marketing, what it is, what you can learn from it and maybe even how to implement a marketing strategy your own business. Giles Shih, Ph.D., President of local biotechnology company BioResource International (, will present an introduction to Marketing and how he uses it in his business, followed by a Question and Answer session with a panel of experts having marketing expertise in various industries. Come join us and learn about the “business of doing business.”

About Speaker:

Dr. Giles Shih co-founded BioResource International, Inc. (BRI) five years ago to commercialize the technology that his father, Dr. Jason Shih, developed through his research at North Carolina State University. Giles currently serves as President of the company and has been managing BRI's business development efforts since its inception. Giles received his B.S. in Microbiology from Cornell University and Ph.D. in Microbiology and Molecular Genetics from Emory University. Prior to co-founding BRI in 1999, Giles served as a consultant to venture capital firms making investments in biotechnology companies in North Carolina. Giles is currently enrolled in the Executive MBA program at the Fuqua School of Business at Duke University.

Panelists (see the end of this message for bios):

* Julia Cai - Software Development Manager, ITRON (

* Sean Pan - CEO/CMO, Red Pelican (

* Ed Wallace - President, Braveheart Consulting

* Michael Wu - Managing Director, Blue Angel Ventures (

* Dr. YanChing Zhang - Solutions Executive, IBM Healthcare and Life Sciences (


7:00-9:00 pm, Thursday, Feburary 3, 2005

FREE and open to general public.

We will have half-hour of networking social before (starting 6:30pm) and after the seminar.


MCNC Auditorium (see the end of this message for directions)

There is plenty of free parking spaces outside of MCNC building.

Special thanks to the following organizations for their in-kind sponsorship and support:


The China Star (

**********************Event Sponsorship***********************

Create awareness and reach to our membership and audience for your business by sponsoring this and future NCCBA events and seminars. For sponsorship opportunities, please contact Michael Wu at <>.

*********************NCCBA Membership**********************

Per requests, NCCBA will accept membership application on the site before and after the seminar. We encourage professionals and entrepreneurs to join this exciting non-profit organization. You will be invited to members-only networking social events, receptions and seminars among many other benefits. Please call (919) 345-6294 or (919) 481-3038 if you have any question on membership. More information about NCCBA is available at

All NCCBA members will soon be eligible to bank with Coastal Federal Credit Union. Stay tuned......

**********************Panelists Bios************************

Julia Cai is currently serving as Software Development Manager for ITRON, an industry leader in providing hardware and software services for utility industries. Julia has more than six years of experiences in developing and marketing enterprise software, and project management. She is also a co-founder of “BigWay Trading”, an on-line cellular phone accessories store. Julia received her B.S. in Computer Science from NANYANG Technology University in Singapore and M.S. in Artificial Intelligence from Birmingham University in England. She is currently enrolled in the Executive MBA program at the Fuqua School of Business at Duke University.

Sean Pan is a co-founder, CEO and CMO of Red Pelican, a leading provider of Marketing Automation Tools and Campaign Management software based in Durham, NC. With over 14 years experience in bring technology products to market, Sean’s career track has been focused on computer technology and software solutions, including high-speed data acquisition systems, customer relationship management (CRM) software, software development tools, and Web-enabled applications. Prior to co-founding RedPelican, Sean was Director of Marketing at TogetherSoft, a leading JAVA development tools company acquired by Borland in 2003. Under his marketing leadership, he successfully developed and executed marketing programs that contributed significantly to the company's dramatic growth. Earlier his career, Sean served in key marketing and marketing management positions at Silicon Graphics, Edify/S1 Corp. Actional Corp. and Dolch Computer Systems. His background also includes a five-year engineering tour of duty in hardware design and software development at DSP Technologies. Sean holds a BS in Electrical Engineering from San Jose State University and an MBA in Technology Management.

Ed Wallace, President of Braveheart Consulting, is a veteran market analyst who brings extensive insight and experience into the wireless cellular and the broadband markets. He has prepared a number of market forecasts and market assessments for such heavyweights as Ericsson, Sony Ericsson, Motorola, and Panasonic. In addition he has authored numerous wireless cellular market reports for research and consulting practices including The Diffusion Group, Strategy Analytics, The Strategis Group, and The Hatteras Group. Ed recently completed an assignment in commercial trials of broadband over-the-powerline at Progress Energy where he led the marketing efforts in a partnership with EarthLink. Earlier in his career, he was the Sr. Industry and Competitor Analyst for Ericsson Mobile Phones located in RTP, NC where he provided guidance to senior management on tactical and strategic issues facing the mobile phone industry. His career has spanned a number of areas including market analysis, financial management, supply chain management, and as an adjunct professor. Ed has a MBA in Finance from East Carolina University and a BA in Economics and Business from Lafayette College.

Michael Wu is the Founder and Managing Director of Blue Angel Ventures, a venture advisory and seed funding firm based in RTP, and brings more than 12 years of operating experiences from engineering consultancy and product management to senior and executive management roles in both start-ups and multinational corporations. He was a Principal at TechVest Ventures and has been an advisor and investment banker to several technology and real estate ventures in the Mid-Atlantic and the Southeast. He has also been Interim CEO/CFO’s in client and portfolio companies under his advisory. Prior to that over the span of six years, he has held senior management roles in product management and technical marketing at Nextel Communications, Siemens, and Ericsson where he had launched over 20 mobile phones and data devices. Michael holds an M.B.A. from the Fuqua School of Business at Duke University, M.S. in both Electrical Engineering and Management of Technology from Georgia Tech.

Dr. YanChing Zhang is a Solutions Executive focusing on the academic, government, and healthcare sector with IBM Healthcare and Life Sciences. She leads a team of solutions and subject matter experts to help medical and research institutions in establishing their infrastructures. Prior to her current position with IBM, YanChing served as a program manager for 3rd party manufacturing with IBM Personal Computing Division and managed IT teams in three geographies. Prior to joining IBM, Dr. Zhang held technical and management positions with Lockheed Martin Information System and ManTech Environmental, Inc in the areas of application development and high performance computing. In her earlier career, she was involved extensively in the wind tunnel simulations, computational fluid dynamics modeling and scientific visualizations. Dr. Zhang received her MBA from Fuqua School of Business at Duke University, and a Ph.D from North Carolina State University. She holds a Bachelor's degree in Electrical Engineering and Master's degree in Environmental Sciences, both from Peking University, China. Dr. Zhang is a certified Project Manager Professional (PMP) by Project Management Institute.


MCNC Auditorium

Building #1

3021 Cornwallis Road,

Research Triangle Park, NC 27709-2889

Map Directions:

Driving Directions:

1. Directions from Raleigh or locations south or east of RTP.

(Please reference Map:

Take I-40 West, toward Chapel Hill/Durham. Take the Durham Freeway (Route 147) North, the sign reads "Exit #279B, 147 North, Durham." Take the next exit (to the right) marked "Research Triangle Park, Cornwallis Road." At the end of the exit, turn right onto Cornwallis Road. Continue after the first light (entrances to GlaxoSmithKline to both the right and left)for about 0.2 miles - the sign of the entrance to MCNC is on the right-hand side. The MCNC auditorium is next to the front entrance of the building.

2. Directions from Durham, Chapel Hill, or locations north or west of RTP:

(Please reference Map:

Take I-85 to the Durham Freeway (Route 147). Take the Durham Freeway (Route 147) South to the Cornwallis Road Exit. At the end of the ramp, make right turn on to Cornwallis Road. Go through the first light if it was not red (entrances to GlaxoSmithKline to both the right and left), and continue for about 0.2 miles - the entrance to MCNC is on the right-hand side, just after the yellow "Signal Ahead" sign.The MCNC auditorium is next to the front entrance of the building.